Home > Trade shows > The function of the exhibit is to “Spread the Word”

The function of the exhibit is to “Spread the Word”

Saturday, April 15, 2006 Leave a comment Go to comments

An article about participating in trade shows:

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal. Look at the function of your exhibit. What is it trying to do? What are you trying to achieve through its use? It makes a difference in your design thinking whether you wish to demonstrate a machine in operation to the widest possible audience, or if you expect to limit attendance in your booth to a very few important customers. Will you be doing a hard sell to anybody who stops by?

Collect the facts !

It is a waste of time to go ahead with a design, never mind construction, of an exhibit whose purpose is to obtain new dealers; to be faced with a comment by senior management that what is really needed is to identify a newly acquired product or service. The Sales Manager should realise right from the beginning what the exhibit is being planned to do.

The Exhibit and the Show Visitor:

Ideally, the design should attract every individual whom the exhibitor considers a prospect. The question can be stated as simply as this: "How do you design a trade show booth so you get the best results at various trade shows?" And here results mean telling your product story to more of the people who count in closing the sale.

Here are ten rules for designing a booth: 

Please see the Full article at: http://www.themarketingupdate.com/Promote_your_trade_show_product_story.html

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Categories: Trade shows
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